Data leverage
Turning scattered operational data into decisions leadership can actually act on — and measure.
CEO, Symbyte · Data monetisation
I build the systems that turn data into leverage.
Software engineer and entrepreneur for over 12 years, co-founder of two profitable businesses, and CEO of Symbyte — a data monetisation consultancy that turns data into a measurable commercial asset.
12+
Years engineering & operating
2
Profitable businesses co-founded
1
Mission: ROI on your data
About
Between the code and the business.
Alexander is an Information Science graduate with over 12 years of experience straddling the line between software engineering and entrepreneurship. He has co-founded two profitable businesses and currently serves as CEO of Symbyte, a data monetisation consultancy that helps organisations turn their data into a measurable commercial asset.
Alexander brings a practitioner's perspective to every engagement, combining technical depth with a founder's instinct for identifying where data can create real business leverage. His work focuses on ensuring that data infrastructure pays for itself — and then some.
What I focus on
Three things I keep coming back to.
Engineering that ships
Twelve years in the code and the P&L. Systems designed for the business they serve, not the demo.
Building companies
Two profitable businesses co-founded from zero. I know what the first customer, first hire and first crisis cost.
The path so far
Now
CEO, Symbyte
Leading a data monetisation consultancy that turns organisational data into a measurable commercial asset.
12+ years
Co-founder & software engineer
Straddling the line between building the product and running the business. Two profitable companies.
Foundation
Information Science graduate
A lasting interest in the nature of data and information, and the leverage it creates.
Businesses
What I am building now.
Chabo
Chat commerce for WhatsApp
Chabo connects directly to online stores so customers can discover products, get personalised recommendations, recover abandoned carts and check out — all inside WhatsApp. No new app, no complicated journey, just conversations that convert.
Visit chabo.aiSymbyte
Data monetisation consultancy
Symbyte helps medium to large enterprises unlock value from their data. We build the right foundations — Data Lakehouses, Semantic Reporting Layers and Data Catalogues — then launch data products with AI-Native Analysis and Predictive Analytics.
Visit symbyte.techZiggurat
Data intelligence that compounds
Ziggurat turns a fragmented data estate into a living, trusted source of truth. It preserves what your organisation learns, keeps KPIs consistent and puts an AI teammate in the conversations where decisions are made.
Visit symbyte.techWriting
Thoughts on data, building and business.
Contact
Let's talk about your data.
Whether it's a data problem, a build, or a business worth comparing notes on — I'm happy to hear from you.